My Training My Profile Checkoutshopping cart
Home Contact Help
Search for a Course
browse courses
Email Updates
Get the latest NHI training news.
Connect with us
Mail Facebook Twitter Youtube Flicker
Find Training
Browse Upcoming Sessions

Course Search

Search for courses based on delivery type, program area, or topic below, or find upcoming trainings in your state or territory. For more information on trainings from the National Highway Institute, contact us.

Course Description

Communication Strategies for Bridge Preservation

PROGRAM AREA: Structures
Web-based Training (WBT)Web-based Training (WBT)
Calendar Year
3 Hours
0.3 Units
$0 Per Participant



Communication Strategies for Bridge Preservation (130106C) is a course that shares details on communication of bridge preservation program values, benefits and needs to stakeholders and the general public. This course starts with a lesson on identifying customers and stakeholders, specifically the identification of potential audience members and dividing these members into segments and the identifying what motivates them to action and assessing these segments. A lesson shares details on developing the message with a breakdown of the process into identifying critical activities in message design, the steps involved in designing a message, and strategies on avoiding common message design mistakes. In the lesson on communicating the message, critical activities in message delivery are identified, specifically the four steps in delivering a message and identifying common mistakes in message delivery. In the final lesson on performing market research, it shares typical methods transportation agencies use to track stakeholder opinions, details the phases in market research, and identifies effective marketing research techniques.

This course is the third course in the three-course Bridge Preservation Web-based Training (WBT) series which includes Bridge Preservation Fundamentals (130106A) and Establishing a Bridge Preservation Program (130106B). This course series covers areas such as concepts of bridge preservation; how to establish and maintain a good bridge preservation program; best practices; common treatments and strategies; and resource management strategies (in-house vs. contract). The goal of the Bridge Preservation WBT Series is to provide training to bridge owners and those that are responsible for managing and maintaining the bridge inventory on the principles of planning and implementing successful bridge management and preservation programs.


Upon completion of the course, participants will be able to:

  • Determine the strategies required to identify an agency champion and the target customers and stakeholders for a bridge preservation program
  • Recognize strategies for developing bridge preservation messages that capture values, benefits and needs, intended for highway infrastructure stakeholders and the general public
  • Determine strategies for communicating bridge preservation messages that capture values, benefits and needs, intended for highway infrastructure stakeholders and the general public
  • Summarize key activities involved in performing market research, as it applies to a bridge preservation program


The target audience for the Communication Strategies for Bridge Preservation WBT course is individuals involved in communications with highway infrastructure stakeholders and the general public.

If you have questions about this NHI training, please contact NHI at or 877.558.6873.

The National Highway Institute (NHI) has been accredited as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, NHI has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Accredited Provider status, NHI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.


You are about to access, a secure service provided by the United States Department of the Treasury.

As of March 15, 2017, to access users must use:

  1. Internet Explorer version 11 or higher
  2. Google Chrome version 30 or higher
  3. Mozilla Firefox version 27 or higher
  4. Apple Safari version 7 or higher

For questions, concerns, technical issues or for more information, please contact Customer Service at:

800-624-1373 (Toll free, Option #2)

216-579-2112 (Option #2)

Hours are Monday - Friday, 7:00 AM - 7:00 PM ET.

To pay by check, mail a copy of your invoice and a check made payable to the Federal Highway Administration to:
6500 S. MacArthur Blvd
Oklahoma City, OK 73169


You are now leaving the National Highway Institute's Web Site

You are about to access

Thank you for visiting.

You are about to access a link outside of the Federal Highway Administration (FHWA), U.S. Department of Transportation (DOT). Our Web sites have many links to other organizations, including educational institutions and non-profit associations. Please note: While links to Web sites outside of DOT are offered for your convenience in accessing transportation-related information, please be aware that when you exit DOT Web sites, the privacy policy, including tracking technology, computer security, intellectual property protection and Section 508 of the Rehabilitation Act (accessibility requirements) no longer apply. In addition, DOT cannot attest to the accuracy, relevancy, timeliness or completeness of information provided by linked sites. Linking to a Web site does not constitute an endorsement by DOT or any of its employees of the sponsors of the site or the products presented on the site. For more information, please view DOT's Web site linking policy. To get back to the page you were previously viewing, click your browser's "Back" button.