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Title:  (SR200) Talking Operations: Use of Social Media during Weather Events
Date/Time:  4/19/2012 1:00 PM - 2:30 PM Eastern Time
Description:  Many state DOTs and TMCs are now offering their travelers weather-related information. But gaps remain and strategies and technologies to improve the effectiveness of road weather information are emerging. New social media tools offer great potential in not only providing weather information but also serving as a two-way communication with the consumers. This webinar will address the latest social media approaches for communicating with travelers, with a focus on identifying implementation approaches for State DOTs. Speakers include representatives from State and City DOTs who have been pioneering the use of such tools: Roemer Alfelor (FHWA), Fred Kitchener (McFarland Mgmt), Alice Fiman (Washington DOT), and Lisa Schell (Web and Social Media Coordinator, North Carolina DOT).
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